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Why Hire a Graphic Designer: When Canva Isn't Enough

Entry-level design tools, like Canva, have made graphic design more accessible than ever. Canva is an easy-to-use resource for many basic design needs, but there are scenarios where the expertise of a real graphic designer is irreplaceable. NorthCoast Media Group’s graphic designers can create for you in Canva – or in more advanced design programs, such as the Adobe Creative Suite – bringing a higher level of expertise, creativity, and customization to the table.

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Crafting Your Brand Identity

Your brand’s visual identity is a critical component of your business. Everything from your logo to your colors and fonts are a visual signature; a symbol that represents your business, communicates your values, and sets you apart from your competitors. Crafting a brand identity is not a one-size-fits-all task. It requires a deep understanding of design principles, consumer psychology, and market research.

Our graphic designers work closely with our clients to create unique and memorable logos and brand standards, helping give a cohesive brand identity that extends to color schemes, typography, voice, and other elements. We consider the nuances of our clients’ businesses, target audiences, and industries, ensuring that a brand not only looks good but also effectively communicates the clients’ messaging. Professional graphic designers can develop custom branding materials and guidelines that effectively represent your business and can be applied to all company materials and communications to grow your brand’s recognition and cohesiveness.

Tackling Print Material

Creating print materials, such as brochures, magazines, product packaging, or large format signage, can be complex and often involves more than just arranging text and graphics. Good print design demands diligent attention to detail and an understanding of the printing process. NorthCoast is equipped to handle these challenges and can help you bring your ideas into the physical, printed world.

Our graphic designers are pros at designing eye-catching, easy-to-read layouts while also adhering to necessary print standards. We manage color profiles, image resolutions, and file formats to ensure that your materials are print-ready. While instant-design programs and apps can be helpful tools, they tend to fall short when it comes to complexity and meeting the standards required for high-quality print materials – at least for now.

Creating Unique/Custom Illustrations and Artwork

If your project demands original illustrations, custom artwork, or one-or-a-kind digital creations, a professional graphic designer is a key asset. While plug-and-play design programs can offer a wide range of templates and stock images, those programs do not always have the capacity to deliver truly unique and tailored visuals.

NorthCoast Media Group’s designers, photographers, and videographers can create truly original artwork that aligns perfectly with your project’s requirements. Whether you need still shots, a fresh logo, print or digital brochures, or any other brand advancement, we can help you create unique and engaging visuals that help our clients stand out from the competition.

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In each of these scenarios, a graphic designer’s expertise, creativity, and attention to detail are critical. Sometimes, choosing a professional graphic designer makes all the difference in creating a brand identity that leaves a lasting impression, designing complex print materials, or producing custom materials that are truly unique. So, when it comes to these critical design projects, we’d love to help you look your best!


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