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The Seasons & Planning Ahead for Video Production

Scheduling video production ahead of time is crucial if your video includes natural outdoor elements. Many companies forget that when you live in a Midwestern area where there are four relatively short seasons, any outdoor video needs to be planned for and scheduled ahead of the season you desire to shoot in. Planning ahead for seasonal video production contributes to the overall success and efficiency of the video production process for your company and will save your marketing team time and prevent unwanted project hiccups.

While the season isn’t an issue if you’re shooting your video in the studio, on a green screen, or at a different indoor location, determining the background of your video shoot is the first step. What are you looking for? What season is best fit for your video? Is your video located in a park, on a golf course, or on the water? Do you want leaves on the trees? Should they be green and lush or crisp and colorful? Does your shoot require snow and ice?

Once the desired season has been determined, scheduling the video shoot comes next. Marketers, you’ll want to be sure to schedule at least one season ahead - and more lead time is better. Ideally, you’ll reach out 3-4 months ahead of time and start scheduling any seasonal video shoots with your video vendor. By scheduling ahead of time, you ensure that your company’s video will be allotted time during the appropriate season and your vendor will have availability in their schedule to set up your shoot, especially during peak seasons.

In addition to being mindful of your video’s seasonal setting, your shoot may require specific outdoor locations and planning ahead allows time for the video production team to secure any necessary permits and permissions. This is particularly important for popular or restricted locations and will help ensure that your company has access to the desired settings for your video and will prevent last-minute scrambling.

Another item to note is that outdoor shoots are susceptible to uncontrollable weather conditions. Scheduling ahead allows our team to analyze weather data, choose optimal shoot times, and develop contingency plans for unexpected changes. The contingency plans may include alternative shoot dates, backup locations, and strategies for adapting to sudden weather shifts. This approach minimizes disruptions, ensuring that your video’s production stays on track, even when faced with unexpected weather challenges.

Are outdoor shoots not the best fit for your idea? We also have a studio in the Green Bay area for any video needs that you may have, along with the ability to shoot on location, and our film crews travel all over the United States to meet our clients’ video needs, so you are not restricted to only Wisconsin’s seasons. If you’d like to talk to us about outdoor video production and planning, please reach out to us at or call (920) 436-4777.

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