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Our Top Three Reasons Manufacturers Choose Video Marketing

Updated: Jul 6, 2023

Because we’re based in Wisconsin, a state with a strong manufacturing base, one of our main areas of expertise is helping Midwest manufacturers engage their customers, distributors, and workforce through video. Using video content for manufacturer marketing is one of the best ways to grow your market share. Here are three of the top reasons why video marketing is great for the manufacturing sector – and the reasons our clients seek a partnership with us:

1. Easily Present Your Complex Processes Manufacturing often involves intricate processes and technical details that can be difficult to explain through text or static images alone. Video provides an opportunity to demonstrate these processes effectively, so that the audience may more easily grasp your process or solution. Manufacturers can create instructional or explainer videos that showcase assembly procedures, quality control measures, or machinery operations. By visually breaking down complex concepts, we can help you improve your audiences’ understanding of your product and process.

2. A Key Part of Your HR Toolkit Wisconsin’s manufacturing industry is a major economic force in our state, with last year’s national ranking placing Wisconsin in 9th place, in the U.S., for manufacturing employment. Whether your HR department is using video for recruitment, education, safety, or further engagement of current employees, there are a wide variety of ways that human resources can apply the use of video to their planning to make their campaigns more successful.

3. Heightened Brand & Product Visibility Video marketing allows U.S. manufacturers to showcase their brand and products in a visually engaging and dynamic format. By working with an experienced media producer to create high-quality videos that demonstrate the features, benefits, and applications of their products, manufacturers can significantly enhance their product visibility and attract the attention of a larger market share. Videos provide an opportunity to present products from different angles, highlight unique selling points, share parts of your process, history, and facility, and create an emotional connection with viewers – not something done as easily through non-video marketing methods.

Video marketing offers manufacturers an engaging and versatile tool to showcase products, educate their audience, and establish a strong brand presence. By leveraging the power of video, manufacturers can effectively communicate complex concepts, recruit new and engage existing employees, and gain a competitive advantage in the marketplace.

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If you’re interested in speaking with us about video marketing ideas for your manufacturing company, please reach out to or call us at

. NorthCoast Media Group is based in Green Bay, Wisconsin. We serve the Midwest and wherever our clients need us.


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