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Top 3 Reasons To Use Professional Video

The advancement of smartphone technology has created billions of amateur videographers. Social media channels, like the old standby YouTube and the more recent TikTok, provide ample evidence that people cannot get enough of creating and watching videos. That's great for pure entertainment purposes, but for businesses looking to increase their bottom line, it's a different story. Read on for the top three reasons to use a professional video production agency.

The first reason is obvious: Quality. Smartphones can only do so much. Professional videographers have cutting edge cameras, lights, microphones, drones, and editing equipment at their fingertips. Most agencies also have a set, on site, that can be customized with a green screen or by a professional set designer. Full service video production agencies should also offer marketing consultation, including digital and social media planning, so that you can leverage your video content to the fullest advantage. If you need help with script writing service or website content, including blogs, look for a video production company with a professional copywriter on staff.

But what good is all that equipment without trained professionals who know how to use it? That's the second reason to use professional video production: Experience. A typical shoot with a good agency will include an experienced team, including (but not limited to):

  • A producer who understands the clients' goals, project manages, provides direction on and off set and basically keeps the whole project on track

  • Videographers who are visual storyteller see things that most amateurs would miss

  • Audio technicians who know how to capture crisp, clear sound

  • Grips who manage equipment and keep shoots moving along efficiently (it's cliche, but time is money)

  • Set designers who understand your brand and can create the perfect look and feel for your video

Speaking of your brand - that's reason number three: Discovery. Whether your brand is well-established and your brand standards are etched in stone or you're struggling to articulate exactly what your brand means, a good agency can help you reach your intended audience either way. If you're in the process of choosing a video production agency and find yourself listening more than speaking - beware! A good agency will want to get to know you, your challenges, and your goals beyond video production. Discovery is an important first step to either getting to know your brand or helping you establish one with a strong identity. Post-production for your video is just as important as the video itself. This is where the magic happens. Video editors can take a good video and make it spectacular - and the best ones love collaborating with clients. As part of the editing suite, graphic artists and animation experts add the final touches that give videos polish and pizazz guaranteed to communicate your message to your target audience.

If you'd like to learn more about having a professional video created for your business, NorthCoast Media Group offers the quality, experience, and discovery your video projects deserve. Please consider contacting us with questions at (920) 436-4777 or


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